Category: Opinion

The Clean Feed Team offer their perspective on a broadcast design/marketing project or other subject of interest.

Might some lockdown changes linger on?

As lockdown restrictions ease, now is the time to start keeping a watch on whether some of the changes made by broadcasters become permanent or indefinite.

Will ITV branding become the norm in NI?

The next few weeks should prove very interesting for those with a concern about UTV’s branding. The channel temporarily started carrying ITV continuity and trails on 2nd April because of the coronavirus crisis.

BBC Radio branding in need of a tidy-up

Last updated: 4th June 2020. Back in 1997, the BBC realised that it was responsible for hundreds of very different looking logos, ranging from broadcast channels to corporate services. As well as being very expensive, the other big negative is

BBC One Peter Crouch promo issues

Today saw the launch of the full-version promotion for one of BBC One’s highest profile shows in recent weeks: Peter Crouch: Save Our Summer. Hopefully the comedy in the show will be better than the trail suggests. Anyhow, on to

Current BBC News branding comes of age

The current BBC News package is a direct evolution of the new look introduced in May 1999. Titles and sets have changed a few times, the music has been tweaked and the main news has shifted to 10pm. But the

PICTURED: UTV break bumper.

A minor tweak with significant meaning for UTV?

A good detective spots little details – details which may seem insignificant but which can point to something of more importance. Only the most observant of pres fans will have immediately noticed a little change to UTV+1 which is believed

Can individual programmes affect the power of a brand?

Last year ITV took swift action following the death of a contributor on The Jeremy Kyle Show. They quickly concluded that the programme could have tarnished both the channel and the company’s reputation.

A lesson in how not to execute a BBC One/BBC News Channel handover

Since the launch of BBC News 24 in November 1997, BBC One has used a simulcast of the 24-hour news channel to fill the overnight hours. Prior to that, BBC One’s transmitter network was closed down during the night. Unlike

Archive find highlights poor technical quality of BBC NI 80s presentation

A rare find on YouTube highlights the poor technical quality of BBC One Northern Ireland continuity back in the day. The clip from 1980 includes a very poor blue and white clock (the network clock face was, of course, orange)

NI kids’ art featured in ITV idents

UTV’s adoption of ITV branding is, of course, temporary. It is a response to the coronavirus crisis and the need to minimise the number of staff on site. But this week has seen an unexpected development: ITV Creates idents featuring