A current broadcast project or a random (relevant) subject comes under the spotlight.
Category: Opinion
ITV: Uniting the Network
It’s 30 years since ITV’s first attempt at a proper corporate identity was launched. The 1989 ITV logo was the first concerted effort to turn ITV into a brand although there had been previous attempts …
Is That Morning or Evening BBC One?
BBC One will doubtless be promoting Animal Park Summer Special regularly throughout the coming week – just as it did tonight just before 7pm. The BBC generally only runs promos for programmes that are transmitted …
Bizarre Playout Decision by BBC Two
At 11.30am today, BBC Two and the BBC News Channel were showing a special news programme, covering Boris Johnson’s first appearance at the despatch box as Prime Minister. At 12.15pm, whilst Boris Johnson was in …
BBC Newsline: Reith and New Virtual Set
Updated: 25th July 2019. Just over a week since the BBC Reith font was rolled out on national and regional BBC TV news programmes, BBC Newsline continues to rebel, sticking with the old Helvetica graphics. …
Teleshopping Returns to ITV: Has Overnight Linear TV Had Its Day?
The return of a full overnight programme schedule on ITV has proved short-lived. From 1st August, Teleshopping will occupy the early hours up to 3am in all ITVplc regions including UTV and Channel. Some would …
That Botched BBC Logo Just Keeps Popping Up
That unofficial BBC logo that’s been sitting on the web for years – you know the one – has found its way on to our screens on many occasions, within programme titles. It’s like an …
Branding Standardisation Needed for BBC Regional Social
The recent refresh of the title sequences of BBC TV’s regional news programmes saw a much-needed drive towards branding standardisation. Since the Lambie-Nairn titles package was introduced in 2008, various regions had gone rogue and …
BBC Brand Refresh – 1981 Style
In September 1981 the BBC One globe was modified – the electronic colour was changed and the logo was modified. They were subtle changes which most viewers would scarcely notice. They were not the equivalent …
BBC Weather Adopts BBC Reith Font
BBC Weather today unveiled an updated TV graphics package. Nothing major – just a change of font, from Helvetica to BBC Reith. The bespoke BBC font is being rolled out across all BBC services on …
BBC Business Live Titles Update
The piecemeal rollout of the BBC Reith font across BBC News continues. On Monday morning, the BBC Business Live titles were updated to BBC Reith. Naturally, all other graphics used within the programme (e.g., lower-thirds, …