All posts by Andrew Nairn

ITV: Uniting the Network

It’s 30 years since ITV’s first attempt at a proper corporate identity was launched. The 1989 ITV logo was the first concerted effort to turn ITV into a brand although there had been previous attempts

Teleshopping Returns to ITV: Has Overnight Linear TV Had Its Day?

The return of a full overnight programme schedule on ITV has proved short-lived. From 1st August, Teleshopping will occupy the early hours up to 3am in all ITVplc regions including UTV and Channel. Some would

PICTURED: BBC One clock.

BBC Brand Refresh – 1981 Style

In September 1981 the BBC One globe was modified – the electronic colour was changed and the logo was modified. They were subtle changes which most viewers would scarcely notice. They were not the equivalent

PICTURED: still from Jackput 247 title sequence.

Changes on the Way for Late-Night ITV

Few discerning viewers will be saddened by the end of Jackpot 247 – ITV’s overnight gaming show. From 1st July, the overnight slot is being filled with‚Ķprogrammes. Mostly repeats of daytime programmes and factual output.

PICTURED: Channel 4 ETP-1 test card.

Channel 4 Pre-1993 Oddities

For its first 10 years, Channel 4 was not a commercial broadcaster in the real sense. It was owned by the IBA and paid for by the ITV companies. They could help recoup the cost

PICTURED: UTV break bumper.

ITV Sticks with UTV Brand

The New Year heralded a brand new look to ITV. The new series of idents are clearly designed to challenge the conceptions light viewers may hold about the channel. Instead of safe and cosy they

PICTURED: UTV ident.

What’s in a Name?

As we wait to see whether the New Year will bring some ITV branding to UTV, it’s worth taking a look at the long process which led to the decline of regional brands elsewhere. The

PICTURED: UTV ident.

New Year Changes for UTV?

ITV’s new look is due to appear on 1st January. It’ll be an exciting day for pres fans. A dramatic change to the look of ITV plus the big unanswered question – what, if anything,

PICTURED: UTV ident.

ITV Branding Creeping In on UTV

This year all the programmes which don’t have a regular sponsor are being supported by Dreams Beds. The announcement is simple: “Dreams Beds sponsors Christmas on ITV.” In one way this is no surprise. All

PICTURED: UTV weather graphic.

ITV Branding on UTV Weather

An interesting example of ITV branding by stealth appeared on UTV tonight.  ITV is running a campaign along with VISA which features its regional weather presenters during the ad break before Emmerdale on Fridays. Tonight