ITV: Uniting the Network
It’s 30 years since ITV’s first attempt at a proper corporate identity was launched. The 1989 ITV logo was the first concerted effort to turn ITV into a brand although there had been previous attempts …
Teleshopping Returns to ITV: Has Overnight Linear TV Had Its Day?
The return of a full overnight programme schedule on ITV has proved short-lived. From 1st August, Teleshopping will occupy the early hours up to 3am in all ITVplc regions including UTV and Channel. Some would …
BBC Brand Refresh – 1981 Style
In September 1981 the BBC One globe was modified – the electronic colour was changed and the logo was modified. They were subtle changes which most viewers would scarcely notice. They were not the equivalent …
Changes on the Way for Late-Night ITV
Few discerning viewers will be saddened by the end of Jackpot 247 – ITV’s overnight gaming show. From 1st July, the overnight slot is being filled with…programmes. Mostly repeats of daytime programmes and factual output. …
Channel 4 Pre-1993 Oddities
For its first 10 years, Channel 4 was not a commercial broadcaster in the real sense. It was owned by the IBA and paid for by the ITV companies. They could help recoup the cost …
ITV Sticks with UTV Brand
The New Year heralded a brand new look to ITV. The new series of idents are clearly designed to challenge the conceptions light viewers may hold about the channel. Instead of safe and cosy they …
What’s in a Name?
As we wait to see whether the New Year will bring some ITV branding to UTV, it’s worth taking a look at the long process which led to the decline of regional brands elsewhere. The …
New Year Changes for UTV?
ITV’s new look is due to appear on 1st January. It’ll be an exciting day for pres fans. A dramatic change to the look of ITV plus the big unanswered question – what, if anything, …
ITV Branding Creeping In on UTV
This year all the programmes which don’t have a regular sponsor are being supported by Dreams Beds. The announcement is simple: “Dreams Beds sponsors Christmas on ITV.” In one way this is no surprise. All …
ITV Branding on UTV Weather
An interesting example of ITV branding by stealth appeared on UTV tonight. ITV is running a campaign along with VISA which features its regional weather presenters during the ad break before Emmerdale on Fridays. Tonight …