ITV daytime schedule changes and the breakfast franchise
Suggestions in some forums that the possible move of Lorraine Kelly’s show to a new slot could cause licensing problems are wide of the mark.
The continuing erosion of the UTV brand
Updated: 7th October 2019. If ITV is genuinely committed to fully preserving the UTV brand name in the long term then it needs to get its finger out.
The end is nigh for BBC Red Button text service
The end of the BBC’s Red Button text service early next year will mark the end of an era. It is the end of the service designed as the direct successor to Ceefax. It is …
ITV: uniting the network (Part 2)
A few weeks ago I took a look at the ultimate failure of the first attempt to create a unitary image for ITV. So how did a single image for most of ITV come into …
ITV’s 9.25am start time to disappear?
One of the last legacies of the old ITV system could be set to disappear, according to reports. ITV is considering running Lorraine Kelly’s show until 10am and bringing forward the start of This Morning …
PSBs seeking more ad time
ITV, Channel 4 and Channel 5 are reportedly seeking permission to show more adverts. Strict rules mean they can show less advertising in total than other commercial channels. They are apparently in talks with the …
ITV: uniting the network (part 1)
It’s 30 years since ITV’s first attempt at a proper corporate identity was launched. The 1989 ITV logo was the first concerted effort to turn ITV into a brand although there had been previous attempts …
Teleshopping returns to ITV: has overnight linear TV had its day?
The return of a full overnight programme schedule on ITV has proved short-lived. From 1st August, Teleshopping will occupy the early hours up to 3am in all ITVplc regions including UTV and Channel. Some would …
BBC brand refresh – 1981 style
In September 1981 the BBC One globe was modified – the electronic colour was changed and the logo was modified. They were subtle changes which most viewers would scarcely notice. They were not the equivalent …
Changes on the way for late-night ITV
Few discerning viewers will be saddened by the end of Jackpot 247 – ITV’s overnight gaming show. From 1st July, the overnight slot is being filled with…programmes. Mostly repeats of daytime programmes and factual output.