All posts by Andrew Nairn

PICTURED: UTV ident.

What’s in a name?

As we wait to see whether the New Year will bring some ITV branding to UTV, it’s worth taking a look at the long process which led to the decline of regional brands elsewhere. The

PICTURED: UTV ident.

New Year changes for UTV?

ITV’s new look is due to appear on 1st January. It’ll be an exciting day for pres fans. A dramatic change to the look of ITV plus the big unanswered question – what, if anything,

PICTURED: UTV ident.

ITV branding creeping in on UTV

This year all the programmes which don’t have a regular sponsor are being supported by Dreams Beds. The announcement is simple: “Dreams Beds sponsors Christmas on ITV.”

PICTURED: UTV weather graphic.

ITV branding on UTV weather

An interesting example of ITV branding by stealth appeared on UTV tonight.  ITV is running a campaign along with VISA which features its regional weather presenters during the ad break before Emmerdale on Fridays.

PICTURED: UTV ident.

How much life in the UTV brand?

Nobody knows if ITV has a game plan but the circumstantial evidence would certainly suggest that the UTV name is being downgraded.