ITV sticks with UTV brand
The New Year heralded a brand new look to ITV. The new series of idents are clearly designed to challenge the conceptions light viewers may hold about the channel. Instead of safe and cosy they …
What’s in a name?
As we wait to see whether the New Year will bring some ITV branding to UTV, it’s worth taking a look at the long process which led to the decline of regional brands elsewhere. The …
New Year changes for UTV?
ITV’s new look is due to appear on 1st January. It’ll be an exciting day for pres fans. A dramatic change to the look of ITV plus the big unanswered question – what, if anything, …
ITV branding creeping in on UTV
This year all the programmes which don’t have a regular sponsor are being supported by Dreams Beds. The announcement is simple: “Dreams Beds sponsors Christmas on ITV.”
ITV branding on UTV weather
An interesting example of ITV branding by stealth appeared on UTV tonight. ITV is running a campaign along with VISA which features its regional weather presenters during the ad break before Emmerdale on Fridays.
How much life in the UTV brand?
Nobody knows if ITV has a game plan but the circumstantial evidence would certainly suggest that the UTV name is being downgraded.