Will ITV branding become the norm in NI?
The next few weeks should prove very interesting for those with a concern about UTV’s branding. The channel temporarily started carrying ITV continuity and trails on 2nd April because of the coronavirus crisis.
How did TCF become such an iconic BBC image?
It is an iconic BBC image – part of the brand heritage and as much a statement of the BBC of the 70s and 80s as the globe or the famous weather symbols. But the BBC is not the sole owner …
Current BBC News branding comes of age
The current BBC News package is a direct evolution of the new look introduced in May 1999. Titles and sets have changed a few times, the music has been tweaked and the main news has shifted to 10pm. But the …
A minor tweak with significant meaning for UTV?
A good detective spots little details – details which may seem insignificant but which can point to something of more importance. Only the most observant of pres fans will have immediately noticed a little change to UTV+1 which is believed …
Can individual programmes affect the power of a brand?
Last year ITV took swift action following the death of a contributor on The Jeremy Kyle Show. They quickly concluded that the programme could have tarnished both the channel and the company’s reputation.
Archive find highlights poor technical quality of BBC NI 80s presentation
A rare find on YouTube highlights the poor technical quality of BBC One Northern Ireland continuity back in the day. The clip from 1980 includes a very poor blue and white clock (the network clock face was, of course, orange) …
NI kids’ art featured in ITV idents
UTV’s adoption of ITV branding is, of course, temporary. It is a response to the coronavirus crisis and the need to minimise the number of staff on site. But this week has seen an unexpected development: ITV Creates idents featuring …
Could some Covid-related broadcasting changes become permanent?
When do stealth changes made during an emergency become permanent? There are quite a few examples of changes to schedules, presentation and even graphics which started out as temporary arrangements.
When will TV get back to normal?
It’s a question many will be wondering just now and one which is impossible to answer.
ITV for network output – UTV for local output: there is a logic to it
Since Thursday UTV has carried ITV branding as a temporary measure brought about by the coronavirus crisis. It would be wrong to review this in the way one would if it had happened because of a routine creative decision. But …