Category: Opinion

A current broadcast project or a random (relevant) subject comes under the spotlight.

PICTURED: UTV ident.

New Year changes for UTV?

ITV’s new look is due to appear on 1st January. It’ll be an exciting day for pres fans. A dramatic change to the look of ITV plus the big unanswered question – what, if anything,

PICTURED: UTV ident.

ITV branding creeping in on UTV

This year all the programmes which don’t have a regular sponsor are being supported by Dreams Beds. The announcement is simple: “Dreams Beds sponsors Christmas on ITV.”

PICTURED: UTV weather graphic.

ITV branding on UTV weather

An interesting example of ITV branding by stealth appeared on UTV tonight.  ITV is running a campaign along with VISA which features its regional weather presenters during the ad break before Emmerdale on Fridays.

PICTURED: Subtitles graphic.

Are all these subtitles reminders really necessary?

For many years now, the main UK television networks have offered subtitles for all their programme output.  Whether a programme is pre-recorded or live, subtitles are a standard feature.  The primary audience – deaf viewers – certainly

PICTURED: UTV ident.

How much life in the UTV brand?

Nobody knows if ITV has a game plan but the circumstantial evidence would certainly suggest that the UTV name is being downgraded.

PICTURED: BBC Two ident - Car.

BBC Two branding stuck in the 90s

On Thursday 1st January 2015, a collection of idents from the 1990s and early 2000s – which had been brought back into use during 2014, as part of BBC Two’s 50th birthday celebrations – were

PICTURED: BBC One ident - Sea Swimmers, Clevedon.

The dullness of BBC Oneness

A new look was introduced to BBC One just before 1am on Sunday 1st January 2017. Other than those directly involved in the project (led by BBC Creative) and senior members of the BBC leadership

PICTURED: BMW M5 Advertisement.

BMW M5 ad: all rather underwhelming really

It’s late-February 2018 and BMW are despatching the first batch of BMW M5s to the UK. The lucky owners of these ‘First Edition’ models will be treated to a number of bespoke features, such as: