Bread making ident for BBC One

The Clean Feed Team on 31st October 2020

Revised update: 2nd November 2020.

BBC One has unveiled a new “bread making” Oneness ident.

The ident first appeared at 7.35pm on Monday 2nd November. The recording below is from the 10pm junction into the BBC News at Ten. So, it looks as though this latest ident is considered news safe.

VIDEO: BBC One ident: Bread Makers. TX DATE/TIME: 2nd November 2020, 10pm. SUPPLIED BY: The TV Room. COPYRIGHT: BBC. VREF: 6533-01.

The ident had been expected to materialise on Saturday 31st October, following the appearance of two related stings.

It’s possible that late changes to BBC One’s planned programme schedule (due to Covid press conference coverage) resulted in the intended Saturday debut airing of the ident being delayed.

Curiously, the second sting to be aired did not feature the ‘Oneness’ logo.

VIDEO: BBC One sting: Bread Makers 1. TX DATE/TIME: 31st October 2020, 4.30pm. SUPPLIED BY: Online. COPYRIGHT: BBC. VREF: 6533-02.
VIDEO: BBC One sting: Bread Makers 2. TX DATE/TIME: 31st October 2020, 6pm. SUPPLIED BY: Online. COPYRIGHT: BBC. VREF: 6533-03.

Acknowledgements

FEATURE IMAGE:

PICTURED: BBC One sting: Bread Maker 2. SUPPLIED BY: Online. COPYRIGHT: BBC.

Posted by The Clean Feed Team

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