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Questionable editing of new BBC One ident

Posted on 29th October 2020 by The Clean Feed Team
Last updated on 24th March 2021 Filed under Opinion

The latest addition to the Oneness ident set debuted on Saturday evening. However, the edit has room for improvement.

The other idents in this set start off with a single video window, quickly followed by a lower-third showing the ident title.

Cat Naps starts with the ident title appearing over a black screen – inconsistent yes, but also not great looking. We’re a number of frames in before the first video window pops up.

A re-edit wouldn’t go amiss.

VIDEO: BBC One ident: Cat Naps. Announcer: Anthony Lewis. TX DATE/TIME: 28th October 2020, 4.30pm. COPYRIGHT: BBC.

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Acknowledgements

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FEATURE IMAGE:

PICTURED: BBC One ident. COPYRIGHT: BBC.

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Tags: Anthony Lewis, BBC, BBC One, On-Screen Presentation, Oneness

Dates for the Diary

30th January: BBC Reporting Scotland moves to a temporary set. The programme will move back to a refurbished Studio C in the summer.

30th/31st January: BBC One East HD and BBC One East Midlands HD launch on satellite.

6th/7th February: BBC One West Midlands HD, BBC One East Yorkshire/Lincolnshire HD and BBC Alba HD launch on satellite. BBC One/Two Wales SD services close on satellite.

13th/14th February: BBC One West HD, BBC One South West HD, BBC One Channel Islands HD, BBC One London HD and BBC RB1 HD launch on satellite.

20th/21st February: BBC One North East and Cumbria HD, BBC One North West HD, BBC One Yorkshire HD and BBC Parliament HD launch on satellite. BBC One Scotland SD and BBC Scotland SD services close on satellite.

22nd/23rd February: BBC One South East HD launches on satellite.

February 2023: new set for BBC Midlands Today goes live.

13th February 2023: Sky Kids launches.

Q1 2023: BBC Chameleon branding introduced on air for BBC Weather, CBBC and CBeebies.

April 2023: BBC News Channel and BBC World News merge.

November/December 2023: World Radiocommunications Conference (WRC-23).

Q1 2024: SD versions of BBC channels close on satellite.

2024: BBC Four and CBBC go online-only.

2024: BBC Radio 4 Extra goes online-only.

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