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Questionable editing of new BBC One ident

Posted on 29th October 2020
By Clean Feed Team
Last updated on 3rd July 2023
Filed under Opinion

The latest addition to the Oneness ident set debuted on Saturday evening. However, the edit has room for improvement.

The other idents in this set start off with a single video window, quickly followed by a lower-third showing the ident title.

Cat Naps starts with the ident title appearing over a black screen – inconsistent yes, but also not great looking. We’re a number of frames in before the first video window pops up.

A re-edit wouldn’t go amiss.

VIDEO: BBC One ident: Cat Naps. Announcer: Anthony Lewis. TX DATE/TIME: 28th October 2020, 4.30pm. COPYRIGHT: BBC.

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FEATURE IMAGE:

PICTURED: BBC One ident. COPYRIGHT: BBC.

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Tags: Anthony Lewis, BBC, BBC One, On-Screen Presentation, Oneness

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