Should the BBC be in the business of producing soap operas?
The declining fortunes of EastEnders has reopened an old discussion. Should the BBC show soap …
BBC launches EastEnders campaign
And as if by magic…a brand-building trail for EastEnders has appeared. This is a welcome sign …
BBC needs to get its finger out to regain viewer interest in EastEnders
A little trivia question. What did the BBC News at Six, the BBC Regional News, the documentary …
Pingdemic takes BBC English regions’ breakfast bulletins off air
The “pingdemic” has claimed a victim just as you thought TV was getting back to normal. English …
Freedom Day heralds the partial return of Martin Parr’s Oneness idents on BBC One
19th July is Freedom Day in England. From then legal restrictions to combat Covid are replaced by …
EastEnders episodes to debut online during Euro 2020
A few days ago we speculated on EastEnders‘ long-term future amid falling ratings. Now the BBC …
EastEnders’ long-term future in doubt?
In the mid-80s the BBC faced two crises.
BBC One promotes the return of EastEnders
After months of no new episodes due to the Covid pandemic, the show will return on 7th September on …
New season – new normal
In the old days, the start of September was one of the key points in the year for TV. The beginning …
Marketing needed for EastEnders return
Long-running programmes sometimes need a little TLC. Sometimes that TLC can involve promotions and …
ITV announces autumn plans
ITV has announced a big step back towards normality. From the middle of September, Emmerdale and …
Can individual programmes affect the power of a brand?
Last year ITV took swift action following the death of a contributor on The Jeremy Kyle Show. They …