Category: Opinion

Our perspective on a broadcast design/marketing project or other subject of interest.

PICTURED: BBC Two ident - Car.

BBC Two branding stuck in the 90s

On Thursday 1st January 2015, a collection of idents from the 1990s and early 2000s – which had been brought back into use during 2014, as part of BBC Two’s 50th birthday celebrations – were now formally reinstated, for long-term

PICTURED: BBC One ident - Sea Swimmers, Clevedon.

The dullness of BBC Oneness

A new look was introduced to BBC One just before 1am on Sunday 1st January 2017. Other than those directly involved in the project (led by BBC Creative) and senior members of the BBC leadership team, from what we can

PICTURED: BMW M5 Advertisement.

BMW M5 ad: all rather underwhelming really

It’s late-February 2018 and BMW are despatching the first batch of BMW M5s to the UK. The lucky owners of these ‘First Edition’ models will be treated to a number of bespoke features, such as: a special finish metallic paint;