The BBC this year collaborated with Magic Light Pictures to create a set of animated idents for BBC One, featuring Julia Donaldson and Axel Scheffler’s characters.
This exclusive festive collaboration will feature idents of Zog, Princess Pearl and Sir Gadabout, the unlikely flying doctor team, enjoying festive adventures. Alongside these, there is a tender moment between The Gruffalo and his daughter, The Gruffalo’s Child, as they go back to the snow covered clearing at the edge of the deep dark wood and dress their magical Christmas tree. The idents will feature day and night segments including a decorated tree, twinkling lights and seasonal charm, to capture the warmth and glow of Christmas time.BBC
Magic Light Pictures have exclusively created a set of unique animated idents, especially for BBC One this Christmas featuring Julia Donaldson and Axel Scheffler’s wonderful characters, that I hope will make everyone smile and bring a big dose of festive cheer and togetherness at the end of a tough year.Charlotte Moore, chief content officer, BBC
We love partnering with BBC One and this project was conceived from a conversation between us last year. An earlier ident Magic Light produced with The Gruffalo’s Child in 2011 had proved a real hit and we were both excited to revisit the opportunity. It’s particularly wonderful to have created these extra animations this Christmas and we’re delighted to share them with BBC audiences.Martin Pope, co-founder Magic Light Pictures
The BBC One Christmas OSP launched at 8.10pm on Sunday 29th November, just after the Strictly results show.
There are five idents:
- News Safe Day
- News Safe Night
- Zog Loop the Loop
- Zog Christmas Tree
- Gruffalo Christmas Tree
PICTURED: BBC One ident. COPYRIGHT: BBC..