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BBC One COW ident marks EastEnders anniversary


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BBC One’s first electronically generated ident – launched on Monday 18th February 1985 – made a rare reappearance on the channel this evening.

Also known as COW (Computer-Originated World) or OWL (Open World Logo), the iconic channel symbol was brought back to mark the 40th anniversary of EastEnders.

BBC Wales revived its original COW kit and broadcast the output live for the special EastEnders junction at 7.30pm.

Network BBC One and BBC One Scotland used archive footage of their respective COW symbols. BBC One Northern Ireland’s COW was an enhanced version from an archive recording.

VIDEO: network BBC One link into EastEnders using the COW symbol. Announcer: Duncan Newmarch. TX DATE: 13th February 2025. COPYRIGHT: BBC.
VIDEO: BBC One Northern Ireland link into EastEnders using the COW symbol. Announcer: Michael Higgins. TX DATE: 13th February 2025. COPYRIGHT: BBC.
VIDEO: BBC One Scotland link into EastEnders using the COW symbol. Announcer: TBC. TX DATE: 13th February 2025. COPYRIGHT: BBC.
VIDEO: BBC One Wales link into EastEnders using the COW symbol. Announcer: Danny Cowan. TX DATE: 13th February 2025. COPYRIGHT: BBC.

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