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ITV schedule changes – what next for EastEnders?

Posted on 30th January 2022 by Andrew Nairn
Last updated on 30th January 2022 Filed under Opinion

The BBC’s dilemma over how to respond to ITV’s impending schedule shake-up goes to the heart of what BBC One is about.

EastEnders faces a massive threat from the rescheduling of Emmerdale and Coronation Street. Even in an age of catch up, live ratings matter for the soaps.

But just how strategically important to the BBC is EastEnders now? And how competitive does the corporation want to look?

Whichever of the main options are chosen will reveal a lot.

Do nothing

This could be intriguing.

On the one hand, The One Show could well pick up more viewers without direct competition from Emmerdale.  It would be no bad thing if the show – which has clear public service values – sees its audience rise.

It would also keep faith with core BBC viewers and show the corporation isn’t interested in knee jerk reactions.

On the other hand, can EastEnders afford to lose more viewers?

Move EastEnders to 7pm

The obvious competitive move – show EastEnders against the news and avoid a clash with ITV’s two soaps.

It could actually help EE to be in a consistent slot 4 days a week. But would The One Show work at 7.30pm?

At its best, it provides a bridge between the news hour and more substantial or heavier material in the schedule. Could its qualities – friendliness, informality and a range of items you can dip in and out off – be a turn-off in a later slot?

Change the format

Not something to do lightly. Hour-long episodes are not about bolting two together like an omnibus. Perhaps this could be considered longer-term though?

Whatever the BBC decides to do, will have repercussions.

Remember too the corporation is now launching a line of attack to defend both its traditional role and public funding against its ideologically driven critics.

It needs to preserve its role providing a full range of programmes, with something for everyone.

But it will not want to look like it is simply competing with ITV either.

Not an easy circle to square.

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Acknowledgements

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FEATURE IMAGE:

PICTURED: part of the EastEnders set. COPYRIGHT: BBC.

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Tags: BBC, BBC One, Coronation Street, Emmerdale, ITV, ITV plc, The One Show

Dates for the Diary

30th January: BBC Reporting Scotland moves to a temporary set. The programme will move back to a refurbished Studio C in the summer.

30th/31st January: BBC One East HD and BBC One East Midlands HD launch on satellite.

6th/7th February: BBC One West Midlands HD, BBC One East Yorkshire/Lincolnshire HD and BBC Alba HD launch on satellite. BBC One/Two Wales SD services close on satellite.

13th/14th February: BBC One West HD, BBC One South West HD, BBC One Channel Islands HD, BBC One London HD and BBC RB1 HD launch on satellite.

20th/21st February: BBC One North East and Cumbria HD, BBC One North West HD, BBC One Yorkshire HD and BBC Parliament HD launch on satellite. BBC One Scotland SD and BBC Scotland SD services close on satellite.

22nd/23rd February: BBC One South East HD launches on satellite.

February 2023: new set for BBC Midlands Today goes live.

13th February 2023: Sky Kids launches.

Q1 2023: BBC Chameleon branding introduced on air for BBC Weather, CBBC and CBeebies.

April 2023: BBC News Channel and BBC World News merge.

November/December 2023: World Radiocommunications Conference (WRC-23).

Q1 2024: SD versions of BBC channels close on satellite.

2024: BBC Four and CBBC go online-only.

2024: BBC Radio 4 Extra goes online-only.

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