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BBC unveils official trail for the Winter Olympics


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The official BBC trail for the Winter Olympics was aired for the first time this evening on BBC TV. The 40-second promo premiered in the 7.45pm junction on BBC One.

A large stop-motion ice cube features prominently in the sequence, which was produced by BBC Creative, in collaboration with Blink Productions, Gas Music and Glassworks.

VIDEO: the official BBC promotion for the Winter Olympics 2022. TX DATE: 22nd January 2022. COPYRIGHT: BBC.

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PICTURED: BBC Sport promotion: Winter Olympics. COPYRIGHT: x.