In a little over six weeks from now, BBC One is due to unveil its new on/off-air branding. We understand that work on the project is continuing in preparation for its on-air implementation. But, from a job ad on the BBC Careers website, it would appear that the man in charge of BBC One marketing is leaving.
The job ad for the high-profile marketing position was posted by the BBC recently, with a closing date of 16th September.
The current incumbent, Chris Hooper, was appointed to the role in late-2018. He inherited the much-criticised Oneness on-screen branding.
The BBC is currently working on a number of large branding projects. The world-famous blocks logo is being updated too. Many of the changes are due to go live next month – including the first proper overhaul of BBC One’s on-screen presentation for fifteen years.
It is unclear if Mr Hooper’s departure will impact the 20th October go-live date for BBC One’s new presentation package.
But this is not the only BBC One marketing role we spotted on job websites recently.
Two other senior BBC One marketing positions appeared online over the last couple of weeks but were later withdrawn. One of them is still visible on the Breakroom website:
From the outside looking in, this all seems rather curious. Watch this space.
Acknowledgements
PICTURED: the BBC One logo introduced in 2006. COPYRIGHT: BBC.
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