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BBC Sport T20I cricket campaign

Posted on 6th September 2020 by The Clean Feed Team
Last updated on 17th May 2021 Filed under News

This summer saw more cricket on BBC TV than there’s been for many years. BBC Creative was commissioned to produce a campaign to market the coverage. Working in collaboration with Picnic, a series of short animated sequences was produced, titled Keep Up with the Cricket.

A look that reinvigorates and regenerates cricket for a wider, broader audience. As part of this, a creative manifesto was created to ensure that, no matter what area of the BBC you work in, cricket is delivered to our audience in the right way.

BBC Creative

The final England T20 International airs on BBC One on Sunday 6th September 2020 at 1.50pm.

VIDEO: BBC Sport/BBC One programme promotion for T20I Cricket. TX DATE: September 2020. COPYRIGHT: BBC.

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PICTURED: BBC Sport/BBC One programme promotion for T20I Cricket. COPYRIGHT: BBC.

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Tags: BBC, BBC Sport, Promotional Trails

Dates for the Diary

3rd April 2023: BBC News Channel and BBC World News merge.

November/December 2023: World Radiocommunications Conference (WRC-23).

Q1 2024: SD versions of BBC channels close on satellite.

2024: BBC Four and CBBC go online-only.

2024: BBC Radio 4 Extra goes online-only.

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