BBC One tonight dropped a prime time junction, between Strictly Come Dancing and the new Michael McIntyre game show, The Wheel.
The channel has been heavily promoting The Wheel in recent weeks.
Skipping a junction in such a prime spot is a very rare event. Although clearly a reaction to the threat posed by ITV’s I’m a Celebrity, Get Me Out of Here, it is very unusual for a broadcaster to feel the need to ditch the promotional opportunities on offer in the gap that (usually) sits between programmes.
The early ratings will make interesting reading.
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FEATURE IMAGE:
PICTURED: close of Strictly Come Dancing. SUPPLIED BY: The TV Room. COPYRIGHT: BBC.
