New Idents from BBC Four this week

BBC Four has been teasing a batch of new idents that are set to be revealed this week.

In a tweet posted earlier today, a video – promising to be “incredibly satisfying” – includes images of colourful cakes being sliced and decorated, as well as slow-motion footage of paint splashes. The tweet and video both reference the Born Digital strand – a season of programming celebrating thirty years of the world wide web.

There’s a trend of “most satisfying” videos online, featuring similar themes and imagery to those in the BBC Four video. So, this is perhaps a nod to that? I guess we’ll find out more about these special idents during the week. We’ll certainly be tuning in tonight.

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