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PICTURED: UTV ident.

ITV branding creeping in on UTV

Posted on 14th December 2018 by Andrew Nairn
Last updated on 26th March 2021 Filed under Opinion

This year all the programmes which don’t have a regular sponsor are being supported by Dreams Beds. The announcement is simple: “Dreams Beds sponsors Christmas on ITV.”

PICTURED: the Dreams Christmas sponsorship sting, as seen on UTV.

In one way this is no surprise. All the new sponsorship bumpers in recent months with ITV references have not been rebranded on UTV.

But this one is extremely high-profile and appears to explicitly refer to the channel as “ITV”.  Other sponsorship bumpers such as those for the ITV National Weather or ITV Movies may sound like a reference to the programme itself.

In terms of the impending channel refresh, It’s important not to read too much into the sponsorship bumper branding or make presumptions. But UTV viewers will certainly feel they are part of the ITV network this Christmas. If they hear the ITV name in trails and continuity shortly, it will not be such a shock.

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PICTURED: UTV ident. COPYRIGHT: ITV plc.

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Tags: ITV, ITV plc, On-Screen Presentation, UTV

Dates for the Diary

30th January: BBC Reporting Scotland moves to a temporary set. The programme will move back to a refurbished Studio C in the summer.

30th/31st January: BBC One East HD and BBC One East Midlands HD launch on satellite.

6th/7th February: BBC One West Midlands HD, BBC One East Yorkshire/Lincolnshire HD and BBC Alba HD launch on satellite. BBC One/Two Wales SD services close on satellite.

13th/14th February: BBC One West HD, BBC One South West HD, BBC One Channel Islands HD, BBC One London HD and BBC RB1 HD launch on satellite.

20th/21st February: BBC One North East and Cumbria HD, BBC One North West HD, BBC One Yorkshire HD and BBC Parliament HD launch on satellite. BBC One Scotland SD and BBC Scotland SD services close on satellite.

22nd/23rd February: BBC One South East HD launches on satellite.

February 2023: new set for BBC Midlands Today goes live.

13th February 2023: Sky Kids launches.

Q1 2023: BBC Chameleon branding introduced on air for BBC Weather, CBBC and CBeebies.

April 2023: BBC News Channel and BBC World News merge.

November/December 2023: World Radiocommunications Conference (WRC-23).

Q1 2024: SD versions of BBC channels close on satellite.

2024: BBC Four and CBBC go online-only.

2024: BBC Radio 4 Extra goes online-only.

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