• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer
Clean Feed

Clean Feed

  • Timeline
  • News
  • Opinion
  • PresWatch
  • Bloopers
  • News+
  • Resources
  • Other Pages
    • About This Site
    • Contact Us
    • Frequently Asked Questions
    • Privacy Policy
    • Terms and Conditions
  • Our Other Websites
    • Rewind
    • Showreel
  • Related External Websites
    • Pres Café
    • TV Pres

Is programme slide and voiceover making a comeback?

Posted on 3rd September 2019 by The Voice
Last updated on 21st March 2021 Filed under Opinion

The days of an announcer promoting a programme over a static slide are long gone. Or, are they?

It might not be a static slide, but this promotion for BBC One Northern Ireland’s local offering, The Hospital, is not too far detached from the format much favoured by British TV continuity departments until the late-1990s.

VIDEO: BBC One Northern Ireland promotion: The Hospital. Announcer: Roy Willighan. TX DATE/TIME: 3rd September 2019, 7pm. COPYRIGHT: BBC.

In these days of lengthy, slickly produced programme promotions that are played over and over again, for weeks on end, this simple format is quite refreshing. Short, no background noise, to the point. It might even be more effective than the more expensive, often lavish formats that have dominated channel junctions in recent decades.

And a not unpleasant side effect of the above local programme being scheduled at 9pm – BBC One’s latest big drama, The Capture, has been moved to a later slot (not the bit I’m happy about), resulting in the need for a revised version of the network trail – including updated network voiceover.

Normally, BBC NI would revoice the trail locally, using one of the announcers there. I have to say though – and no offence to the local voiceovers – but trails for network programmes should retain the original voiceover talent. Local voices for locally produced programmes – fine. But, if you’re going to spend money on a trail for a big network show, slapping a familiar local voiceover on it just doesn’t cut it.

UTV’s trails for networked shows have had the London-based voices for a while now. It works so much better and somehow carries more weight than the locally voiced format they used on UTV for years. It didn’t help that one local voice was used for all trails. Which, if nothing else, was rather boring and repetitive.

VIDEO: BBC One Northern Ireland promotion: The Capture. TX DATE/TIME: 3rd September 2019, 7pm. COPYRIGHT: BBC.

Related

Acknowledgements

Related

FEATURE IMAGE:

PICTURED: BBC One NI promotion: The Hospital, COPYRIGHT: BBC.

Related

Related

Reader Interactions

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sidebar

Tags: BBC, BBC Northern Ireland, On-Screen Presentation, The Capture, The Hospital

Dates for the Diary

6th/7th February: BBC One West Midlands HD, BBC One East Yorkshire/Lincolnshire HD and BBC Alba HD launch on satellite. BBC One/Two Wales SD services close on satellite.

13th/14th February: BBC One West HD, BBC One South West HD, BBC One Channel Islands HD, BBC One London HD and BBC RB1 HD launch on satellite.

20th/21st February: BBC One North East and Cumbria HD, BBC One North West HD, BBC One Yorkshire HD and BBC Parliament HD launch on satellite. BBC One Scotland SD and BBC Scotland SD services close on satellite.

22nd/23rd February: BBC One South East HD launches on satellite.

February 2023: new set for BBC Midlands Today goes live.

13th February 2023: Sky Kids launches.

Q1 2023: BBC Chameleon branding introduced on air for BBC Weather, CBBC and CBeebies.

April 2023: BBC News Channel and BBC World News merge.

November/December 2023: World Radiocommunications Conference (WRC-23).

Q1 2024: SD versions of BBC channels close on satellite.

2024: BBC Four and CBBC go online-only.

2024: BBC Radio 4 Extra goes online-only.

Don’t Miss Out – Follow Us on Twitter

Our Twitter account will usually report the latest broadcast-related events shortly after they've happened and ahead of the website. You'll also catch a variety of items there that will not be covered on the website.
Clean Feed on Twitter.

© 2023 The TV Room. This site is not affiliated with any broadcaster, production company or design/marketing/talent agency.

Back to top