The BBC has launched an extension of its This Is Our BBC campaign, titled We Know Our Place – emphasising the role of women in sport.
The new one-minute sequence launched over the weekend, during the Women’s FA Cup Final on BBC One.
The short piece challenges the statement that ‘women should know their place’ and replaces it with the powerful message ‘we know our place’.
The BBC issued a short promotional blurb on social media: “It’s on winner’s podiums, billboards, in the history books, it’s wherever we say it is. We know our place. Get ready for an unmissable summer of live sport on the BBC.”
“The BBC is the home of big sporting events and has led from the front in showcasing women’s sport to the widest possible audience,” says Barbara Slater, director of BBC Sport.
“In 2019 we ‘changed the game’ with over 45 million people watching women’s sport and continued this support with events such as the Women’s 6 Nations, FA Cup, the launch of The Hundred and the new WSL rights deal. This summer is another huge moment for women’s sport deserving of our unrivalled coverage, delivering many memorable moments.”
Some of the sportswomen included in the trail: Lucy Bronze; Kadeena Cox; Emily Campbell; Nat Sciver; Emma Raducanu; Alex Scott.
PICTURED: BBC We Know Our Place promotion: Lucy Bronze. COPYRIGHT: BBC.