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BBC celebrates women in sport

Posted on 16th May 2022 by The Clean Feed Team Last updated on 18th May 2022 Filed under News

The BBC has launched an extension of its This Is Our BBC campaign, titled We Know Our Place – emphasising the role of women in sport.

The new one-minute sequence launched over the weekend, during the Women’s FA Cup Final on BBC One.

The short piece challenges the statement that ‘women should know their place’ and replaces it with the powerful message ‘we know our place’. 

The BBC issued a short promotional blurb on social media: “It’s on winner’s podiums, billboards, in the history books, it’s wherever we say it is. We know our place. Get ready for an unmissable summer of live sport on the BBC.”

“The BBC is the home of big sporting events and has led from the front in showcasing women’s sport to the widest possible audience,” says Barbara Slater, director of BBC Sport.

“In 2019 we ‘changed the game’ with over 45 million people watching women’s sport and continued this support with events such as the Women’s 6 Nations, FA Cup, the launch of The Hundred and the new WSL rights deal. This summer is another huge moment for women’s sport deserving of our unrivalled coverage, delivering many memorable moments.”

Some of the sportswomen included in the trail: Lucy Bronze; Kadeena Cox; Emily Campbell; Nat Sciver; Emma Raducanu; Alex Scott.

VIDEO: This Is Our BBC promotion: We Know Our Place. TX DATE: 15th May 2022. COPYRIGHT: BBC.

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PICTURED: BBC We Know Our Place promotion: Lucy Bronze. COPYRIGHT: BBC.

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Tags: BBC, BBC Sport, Promotional Trails, This Is Our BBC

Dates for the Diary

27th June 2022: Wimbledon will be the first BBC Sport TV event to use updated on-screen graphics featuring the new BBC blocks logo.

29th June 2022: E4 Extra replaces the current version of 4Music. Box Hits will be morph into 4Music.

30th June 2022: Freeview COM7 multiplex closes. Casualties include Forces TV which will cease broadcasting.

30th June 2022: CBS TV channels will be rebranded in the UK.

26th July 2022: SyFy will be rebranded as Sky Sci-Fi.

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