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Timeline: 2022 Week 12


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Monday 21st March

9.30am W to go free-to-air next week and with a new look

UKTV today unveiled a new on and off-air identity for its entertainment channel W. Coinciding with W launching free-to-air on 28th March, the channel’s new look and feel positions it as the home of genuine human moments, leading with the tagline, “Life Unfiltered”.

In-house agency, UKTV Creative, designed, developed and delivered all 200 assets for the channel rebrand over seven months; from the full on-air packaging, to the suite of eight bespoke channel idents. Testing was crucial to the creative process to ensure that the new branding resonated positively and connected with new and existing W viewers on an emotional level.

W prides itself on shining a light on the real lives and experiences of our audience. With an unrivalled line-up of popular talent W brings to life the stories of Britain’s everyday heroes through the best real-life factual shows on TV. The new branding perfectly captures what it is to live Life Unfiltered. W’s new identity will enable new and existing viewers to immediately understand the channel’s content offering and the emotional response they will feel when they watch W and its shows on TV or on UKTV Play.

Nick Gilmer, head of marketing, W

UKTV Creative is proud to have been part of the process of sharpening W’s positioning and refreshing its on-air identity. The resulting suite of assets truly embody a down-to-earth and unfiltered feel, that celebrate W’s inspiring programming and real-life moments in all their imperfect and unique glory.

Peter Allinson, head of design, UKTV

EXTERNAL LINK: UKTV’s W launches “Life Unfiltered” rebrand as the premium entertainment channel is taken free-to-air.

2pm Adam Nathaniel Furman’s work airs on ITV this week

As has become customary now, the weekly rotation of ITV Creates idents occurred in the 1.30pm junction today. This week, we’ll be seeing the idents produced by Adam Nathaniel Furman, which were first aired in March 2019.

VIDEO: ITV ident produced by Adam Nathaniel Furman. TX DATE: 21st March 2022. COPYRIGHT: ITV plc.

Tuesday 22nd March

3.30pm Remaining national BBC Radio logos updated on Twitter

Last week we saw BBC Radio 1, BBC Radio 1X, BBC Radio 2, BBC Radio 6 Music and BBC Asian Network logos updated to the new Reith logos on Twitter.

Today, the other national radio networks made the switch to their respective new logos.

BBC Radio 5 Live’s accounts moved first. And a few hours later – at around 5.30pm – BBC Radio 3 and BBC Radio 4’s Twitter accounts were updated with the new graphics.

Wednesday 23rd March

11.45am BBC One to launch delayed idents

Change is coming to BBC One on 1st April – in the form of new idents. More details soon.

Thursday 24th March

8.20am Pan-regional breakfast bulletins across the Midlands

BBC East Midlands has tweeted: “On Thursday and Friday we will be sharing breakfast bulletins from Birmingham across the Midlands. This is a temporary measure and our early bulletins should be back on air from the East Midlands next week.”

10.40am BBC Oxford regional TV news off the air

It seems that BBC Oxford’s TV news programmes are off the air at the moment and have been since last week. It’s believed the Oxford studio is undergoing technical upgrades.

The absence of the Oxford bulletins was acknowledged at the start of yesterday’s early evening edition of South Today.

VIDEO: Wednesday’s early evening edition of South Today mentions the absence of BBC Oxford news programme. TX DATE: 23rd March 2022. COPYRIGHT: BBC.

1.15pm Quick update on BBC News branding changes

We’ve been receiving a lot of questions on this subject. As far as know:

  • The new BBC blocks logo will be implemented by BBC News (on air) in April.
  • The Studio B facility is expected to be brought back into on air use c. May. Pilot tests are in progress but are behind schedule.
  • The Lambie-Nairn title sequence on national/international news programmes is not expected to be replaced until next year.
  • New set designs will be introduced to national and regional news programmes on a phased basis – likely to take years rather than months.

Friday 25th March

5.50pm More about the new BBC One idents

BBC One’s new idents are expected to debut at 7pm on 1st April. These are tweaked versions of the idents that were originally planned to launch last October.

As to why the idents were pulled last October – we are aware of suggestions online that this was solely due to objections to the filming locations by the BBC Nations. This is not correct.

RELATED ARTICLE: Timeline: 2022 Week 11.

RELATED ARTICLE: Timeline: 2022 Week 13.

Acknowledgements

FEATURE IMAGE:

PICTURED: ITV ident. COPYRIGHT: ITV plc.