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New addition to BBC Three ident set

Posted on 25th February 2022 by The Clean Feed Team Last updated on 28th February 2022 Filed under PresWatch

BBC Three’s return to linear TV on 1st February also saw the introduction of new branding. The channel’s on-screen presentation package included four idents produced by BBC Creative in collaboration with Superunion, Ghost and BlinkInk director Robert Strange. And now, a few weeks later, we have a fifth ident.

The latest addition first appeared in the early hours of the morning today.

VIDEO: new BBC Three idents airs in the 12.50am junction. TX DATE: 25th February 2022. COPYRIGHT: BBC.

The characters featured in the idents – named Captain, Spider and Pointer – are animated human hands, each with distinct personalities. Superunion executive creative director Stuart Radford says that they are “unapologetically unique personalities”.

Captain is the swaggering leader, “never short of confidence”. Meanwhile, Spider is “friendly, cute and quick on their feet” while Pointer is the “strong, silent type”, according to the BBC. 

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FEATURE IMAGE:

PICTURED: BBC Three ident. COPYRIGHT: BBC.

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Tags: BBC, BBC Creative, BBC Three, Blinkink, Ghost, On-Screen Presentation, Robert Strange, Superunion

Dates for the Diary

June 2022: a revamped BBC Studio B (NBH) is expected to make its on-air debut for BBC News.

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