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New addition to BBC Three ident set

Posted on 25th February 2022 by The Clean Feed Team
Last updated on 28th February 2022 Filed under PresWatch

BBC Three’s return to linear TV on 1st February also saw the introduction of new branding. The channel’s on-screen presentation package included four idents produced by BBC Creative in collaboration with Superunion, Ghost and BlinkInk director Robert Strange. And now, a few weeks later, we have a fifth ident.

The latest addition first appeared in the early hours of the morning today.

VIDEO: new BBC Three idents airs in the 12.50am junction. TX DATE: 25th February 2022. COPYRIGHT: BBC.

The characters featured in the idents – named Captain, Spider and Pointer – are animated human hands, each with distinct personalities. Superunion executive creative director Stuart Radford says that they are “unapologetically unique personalities”.

Captain is the swaggering leader, “never short of confidence”. Meanwhile, Spider is “friendly, cute and quick on their feet” while Pointer is the “strong, silent type”, according to the BBC. 

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PICTURED: BBC Three ident. COPYRIGHT: BBC.

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Tags: BBC, BBC Creative, BBC Three, Blinkink, Ghost, On-Screen Presentation, Robert Strange, Superunion

Dates for the Diary

6th/7th February: BBC One West Midlands HD, BBC One East Yorkshire/Lincolnshire HD and BBC Alba HD launch on satellite. BBC One/Two Wales SD services close on satellite.

13th/14th February: BBC One West HD, BBC One South West HD, BBC One Channel Islands HD, BBC One London HD and BBC RB1 HD launch on satellite.

20th/21st February: BBC One North East and Cumbria HD, BBC One North West HD, BBC One Yorkshire HD and BBC Parliament HD launch on satellite. BBC One Scotland SD and BBC Scotland SD services close on satellite.

22nd/23rd February: BBC One South East HD launches on satellite.

February 2023: new set for BBC Midlands Today goes live.

13th February 2023: Sky Kids launches.

Q1 2023: BBC Chameleon branding introduced on air for BBC Weather, CBBC and CBeebies.

April 2023: BBC News Channel and BBC World News merge.

November/December 2023: World Radiocommunications Conference (WRC-23).

Q1 2024: SD versions of BBC channels close on satellite.

2024: BBC Four and CBBC go online-only.

2024: BBC Radio 4 Extra goes online-only.

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