From Thames “In Colour” – in 1989?
In an age when branding is taken so seriously, it’s interesting to look back on a time when it …
ATV brand needlessly consigned to history?
Today station rebrands are ten a penny but the most radical rebrand of all came at the instigation …
ITV: uniting the network (Part 2)
A few weeks ago I took a look at the ultimate failure of the first attempt to create a unitary image …
ITV: uniting the network (part 1)
It’s 30 years since ITV’s first attempt at a proper corporate identity was launched. The …
Teleshopping returns to ITV: has overnight linear TV had its day?
The return of a full overnight programme schedule on ITV has proved short-lived. From 1st August, …
What’s in a name?
As we wait to see whether the New Year will bring some ITV branding to UTV, it’s worth taking …