• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer
Clean Feed

Clean Feed

  • Timeline
  • News
  • Opinion
  • PresWatch
  • Bloopers
  • News+
  • Resources
  • Rewind
  • Showreel
  • Studio A
  • TX
  • Webfax

Unwind with ITV launches

Posted on 2nd October 2021
By The Clean Feed Team
Last updated on 3rd July 2023
Filed under News

ITV’s modern day equivalent to the test card – Unwind with ITV – launched in the early hours of this morning.

This new fixture in ITV’s night-time schedule replaces the longstanding text-based information service ITV Nightscreen, which was aired for the final time yesterday.

Since the late-1990s, ITV has been reluctant to schedule programmes in parts of the unprofitable overnight schedule. ITV Nightscreen and now Unwind with ITV are a cheap means of padding out the schedule in lieu of conventional programming.

Unwind with ITV is billed as “your daily escape designed to calm the mind and encourage relaxation and reflection”.

On its first outing tonight, we were treated to various scenic shots in and around a beach, accompanied by ambient music. Here are some edited highlights:

VIDEO: edited highlights showing the various scenic shots used during the first edition of Unwind with ITV. TX DATE: 2nd October 2021. COPYRIGHT: ITV plc.

Incidentally, unlike its predecessor, Unwind with ITV is not linked into using an ITV ident.

Related

Acknowledgements

Related

FEATURE IMAGE:

PICTURED: Unwind with ITV. COPYRIGHT: ITV plc.

Related

Related

Reader Interactions

Comments

  1. PETER HALES

    2nd October 2021 at 8:45 pm

    The STV version has an ident however.

    Loading...
  2. Anne

    8th October 2021 at 4:39 am

    I always wake around 3am and the last couple of nights I was delighted to see and hear this relaxing movie and relaxing sounds. What a great idea, so restful. Please keep showing Unwind with ITV.

    Loading...
  3. Janet Smith

    26th October 2021 at 4:23 am

    Love the countryside, coastal and aerial shots with relaxing music but not the psychedelic imagery. Makes my eyes go funny 🤣. Just what I need after getting up at stupid o’clock. Keep this going please 🙏 🙂

    Loading...
  4. Annette

    26th October 2021 at 3:33 pm

    Fantastic! Shame it’s only on in the middle of the night!

    Loading...
  5. Stephen

    27th January 2022 at 12:57 am

    The beach is stunning as is the backdrop. Where is this this please?

    Loading...
  6. Matthew

    12th February 2022 at 6:50 pm

    Loving Unwind with ITV. Really like the bath royal crescent scenes and Plymouth Hoe scenes. Dislike the psychedelic versions. Wish there was a away to share these videos on social media or via Whatsapp or to make them available on YouTube to watch again later, without them expiring after a certain period of time once downloaded within the ITV Hub app.

    Loading...

Sidebar

Tags: ITV, ITV Nightscreen, ITV plc, Unwind with ITV

Follow Us on Bluesky

Bluesky is the only social media platform where you'll find regular updates from The TV Room.

You'll find us here.

Pres Café Forum



Join in the discussion about TV presentation and branding.

TV Pres Updates



The latest updates from a number of presentation-related websites.

Latest updates over on: Rewind

The Spinning Wheel interlude (1st September 1982)

The Spinning Wheel interlude (1st September 1982)

BBC One continuity followed by The Kitten interlude (1st September 1982)

BBC One continuity followed by The Kitten interlude (1st September 1982)

About This Site · Contact Us · FAQ · Privacy Policy · Terms and Conditions

Unless otherwise indicated material featured on this site is © 2025 The TV Room.

Established in 1999, The TV Room is not affiliated with any broadcaster, production company or design/marketing/talent agency.

Back to top

%d