Clean Feed

ITV’s ident during Friday’s Prince Philip coverage: sombre or stupid?

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They really should’ve gone to SpecSavers, shouldn’t they!

A black logo on a very dark grey background. When did this ever seem like a good idea?

VIDEO: the sombre ident used by ITV on Friday following the announcement of the death of Prince Philip, Duke of Edinburgh. TX DATE/TIME: 9th April 2021, 5pm. COPYRIGHT: ITV plc.

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