BBC iPlayer branding tweak – BBC logo recoloured

There are indications today that the BBC iPlayer logo has been tweaked.

An end credit promotion shown on BBC One this morning has the BBC blocks in the same pink colour as the “iPlayer” logo text.

And this afternoon, a promotion for Line of Duty provided further evidence of the logo update:

This is the second major BBC brand to undergo such an adjustment in recent weeks. As we reported in late-September, the BBC Sounds logo has been updated, with the BBC blocks adopting the audio brand’s orange colour scheme.

Since its introduction in 1997, rules regarding the use of the BBC logo have restricted its colour to black or white. There have been some exceptions to this over the years but they have been few in number.

With the recent changes to these major BBC brands, it would appear that this particular branding rule is being relaxed.

Acknowledgements

FEATURE IMAGE:

PICTURED: BBC One ECP. SUPPLIED BY: The TV Room. COPYRIGHT: BBC.

Posted by The Clean Feed Team

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