• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer
Clean Feed

Clean Feed

  • Timeline
  • PresWatch
  • Opinion
  • News
  • Bloopers
  • Features
  • Other Pages
    • About This Site
    • Contact Us
    • Frequently Asked Questions
    • Privacy Policy
    • Resources
    • Terms and Conditions
  • Our Other Websites
    • Rewind
    • Showreel
  • TV Pres Partnership
    • TV Pres

BBC Films becomes BBC Film – but the dodgy BBC logo remains

Posted on 4th November 2020 by The Clean Feed Team Last updated on 25th March 2021 Filed under Opinion

Earlier this week following the release of a BBC Two trail featuring short snippets of various new films, we asked a question:

OPINION: a new BBC Two trail has appeared, promoting a number of new films. Is 'BBC Films' now 'BBC Film'? The usual sloppy left alignment of text that has been a feature of BBC Two endboards for the last couple of years. pic.twitter.com/pwFwT3zlna

— Clean Feed @ The TV Room (@cleanfeed_ttvr) November 2, 2020

And the answer to that question is, yes. BBC Films does indeed seem to have been rebranded BBC Film.

Social media accounts and the BBC website have been updated with the chunky new BBC Film logo.

However, if the image on social media is the official version of the new BBC Film logo, then we regret to report that, just like its predecessor, the new BBC Film logo includes a mocked-up BBC blocks logo – where the letters are a lighter weight than the official BBC logo, and the positioning of the letters is off (notice how the ‘C’ is vertically higher than the other letters).

Again, we really have to question the levels of governance around the masterbrand within the BBC. How does a high-profile brand such as BBC Film get to the stage of publicly publishing a new logo, which uses an unofficial (and incorrect) version of the BBC blocks logo?

RELATED ARTICLE: BBC Logo Watch.

Related

Acknowledgements

Related

FEATURE IMAGE:

PICTURED: BBC Film logo. SUPPLIED BY: Online. COPYRIGHT: BBC.

Related

Related

Reader Interactions

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sidebar

Tags: BBC, BBC Film, Logos

Dates for the Diary

June 2022: a revamped BBC Studio B (NBH) is expected to make its on-air debut for BBC News.

Don’t Miss Out – Follow Us on Twitter

Our Twitter account will usually report the latest presentation-related events shortly after they've happened and well ahead of the website. You'll also catch a variety of items there that will not be covered on the website, including some insider information.

It's well worth a follow!
Clean Feed on Twitter.

© 2022 Clean Feed · This site is not affiliated with any broadcaster, production company or design/marketing/talent agency.

Back to top