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ITV announcer makes reference to “UTV”

Posted on 19th October 2020 by The Clean Feed Team Last updated on 24th March 2021 Filed under PresWatch

Since UTV switched to ITV branding/continuity in April, there have been no references to “UTV” by the ITV announcer (that we’re aware of). Until tonight.

Two pre-recorded announcements by a member of the network announcing team – Andrea Fox – made reference to “UTV”.

The first was the link into local programme Lough Foyle at 8pm. The second – at 9pm – signposted local current affairs programme View from Stormont, which was to follow later in the evening. But, somewhat bizarrely, the UTV reference came in the introduction to a networked show – The Cube.

The verbal mentions of “UTV” sit rather awkwardly against the “ITV” visuals.

Since the new playout arrangements were introduced, links relating to local programmes have either made no mention of the channel, or have referred to “ITV”.

VIDEO: ITV junction into Lough Foyle. Announcer: Andrea Fox. TX DATE/TIME: 19th October 2020, 8pm. COPYRIGHT: ITV plc.
VIDEO: ITV junction into The Cube. Announcer: Andrea Fox. TX DATE/TIME: 19th October 2020, 9pm. COPYRIGHT: ITV plc.

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Tags: Andrea Fox, ITV, ITV plc, Lough Foyle, On-Screen Presentation, The Cube, UTV, View from Stormont

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