Break bumpers featuring the tri-colour ITV channel logo aired throughout Friday. This version of the logo had been replaced by a mono-colour ITV logo on Monday, on break bumpers, promotion endboards, ECPs and menus.
The mono-colour ITV logo continued on programme promotion endboards and ECPs throughout the day; it also appeared in a ‘Back Soon’ graphic during the late film, Sherlock Holmes.
By Saturday morning, the break bumper design introduced on Monday had returned. The use of the tri-colour channel logo on break bumpers yesterday was presumably a playout error.
Some of the break bumpers introduced on Monday:
The mono-colour logo as seen on promotion endboards, ECPs and menus on Monday:
Acknowledgements
FEATURE IMAGE:
PICTURED: ITV break bumper. COPYRIGHT: ITV plc.