Tri-colour ITV logo reappears for one day only

Last updated: Saturday 25th July 2020.

Break bumpers featuring the tri-colour ITV channel logo aired throughout Friday. This version of the logo had been replaced by a mono-colour ITV logo on Monday, on break bumpers, promotion endboards, ECPs and menus.

The mono-colour ITV logo continued on programme promotion endboards and ECPs throughout the day; it also appeared in a ‘Back Soon’ graphic during the late film, Sherlock Holmes.

By Saturday morning, the break bumper design introduced on Monday had returned. The use of the tri-colour channel logo on break bumpers yesterday was presumably a playout error.

Some of the break bumpers introduced on Monday:

The mono-colour logo as seen on promotion endboards, ECPs and menus on Monday:

Acknowledgements

FEATURE IMAGE:

PICTURED: ITV break bumper. SUPPLIED BY: The TV Room. COPYRIGHT: ITV plc.

Posted by The Clean Feed Team

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