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PICTURED: UTV ident.

Why the same old idents on UTV?

Posted on 10th February 2019 by The Clean Feed Team
Last updated on 30th December 2022 Filed under PresWatch

ITV launched its year-long ITV Creates campaign on 1st January 2019, where channel idents produced by a different artist/designer are aired each week.

The campaign didn’t quite stretch across the Irish Sea though – UTV continued with the ident package first introduced in October 2016.

Clean Feed reader Gavin Martin quizzed ITV about the decision to omit UTV from the ITV Creates campaign. Here’s the reply he received:

The idents on the ITV main channel were updated recently as they had been running for almost 6 years and we therefore believed it was time for an updated look.

Although the same idents have been used on UTV, they have been running for a much shorter period of time and so we don’t believe a refresh is yet required for this channel. We will of course be reviewing this over time and will consider an update to the UTV idents at some point in the future.

Elaine, ITV Viewer Services Officer

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PICTURED: UTV ident. COPYRIGHT: ITV plc.

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Tags: ITV, ITV Creates, ITV plc, On-Screen Presentation, UTV

Dates for the Diary

6th/7th February: BBC One West Midlands HD, BBC One East Yorkshire/Lincolnshire HD and BBC Alba HD launch on satellite. BBC One/Two Wales SD services close on satellite.

13th/14th February: BBC One West HD, BBC One South West HD, BBC One Channel Islands HD, BBC One London HD and BBC RB1 HD launch on satellite.

20th/21st February: BBC One North East and Cumbria HD, BBC One North West HD, BBC One Yorkshire HD and BBC Parliament HD launch on satellite. BBC One Scotland SD and BBC Scotland SD services close on satellite.

22nd/23rd February: BBC One South East HD launches on satellite.

February 2023: new set for BBC Midlands Today goes live.

13th February 2023: Sky Kids launches.

Q1 2023: BBC Chameleon branding introduced on air for BBC Weather, CBBC and CBeebies.

April 2023: BBC News Channel and BBC World News merge.

November/December 2023: World Radiocommunications Conference (WRC-23).

Q1 2024: SD versions of BBC channels close on satellite.

2024: BBC Four and CBBC go online-only.

2024: BBC Radio 4 Extra goes online-only.

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