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PICTURED: ITV Creates promotional graphic.

ITV confirms plans to update channel identity

Posted on 18th December 2018 by The Clean Feed Team
Last updated on 30th December 2022 Filed under PresWatch

ITV this morning issued a press release confirming plans for a refresh of their main channel’s on-air identity.  The changes will be implemented as part of a year-long project called ITV Creates.   The press releases reads:

“From 1st January 2019, ITV’s on-screen idents will change every week, in a project that is intended to emphasise and reflect the creativity at the heart of the broadcaster’s business.

“For each week of the year, a different artist will create a piece of work, which is their expression of the ITV logo. This will then be filmed and produced into a set of idents by ITV’s in-house creative agency, ITV Creative.

“ITV Creative have worked with artistic director, curator and consultant Charlie Levine, to source and curate the artists to take part in this project, who are from a diverse range of backgrounds and are a mix of up and coming, and established artists, working across any visual arts discipline.

“Levine issued a brief on behalf of ITV inviting expressions of interest from artists to take part in the year long project for the broadcaster, which has been woven into the fabric of British popular culture for 50 years.”

EXTERNAL LINK: the full press release (including video of some of the ident imagery) is available here: https://www.itv.com/presscentre/press-releases/itv-creates-itv-launches-new-screen-identity-project

There’s no word yet on how the changes will affect UTV’s on-air branding.

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PICTURED: ITV Creates promotional graphic. SUPPLIED BY: Online. COPYRIGHT: ITV plc.

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Tags: ITV, ITV Creates, ITV plc, On-Screen Presentation, UTV

Dates for the Diary

6th/7th February: BBC One West Midlands HD, BBC One East Yorkshire/Lincolnshire HD and BBC Alba HD launch on satellite. BBC One/Two Wales SD services close on satellite.

13th/14th February: BBC One West HD, BBC One South West HD, BBC One Channel Islands HD, BBC One London HD and BBC RB1 HD launch on satellite.

20th/21st February: BBC One North East and Cumbria HD, BBC One North West HD, BBC One Yorkshire HD and BBC Parliament HD launch on satellite. BBC One Scotland SD and BBC Scotland SD services close on satellite.

22nd/23rd February: BBC One South East HD launches on satellite.

February 2023: new set for BBC Midlands Today goes live.

13th February 2023: Sky Kids launches.

Q1 2023: BBC Chameleon branding introduced on air for BBC Weather, CBBC and CBeebies.

April 2023: BBC News Channel and BBC World News merge.

November/December 2023: World Radiocommunications Conference (WRC-23).

Q1 2024: SD versions of BBC channels close on satellite.

2024: BBC Four and CBBC go online-only.

2024: BBC Radio 4 Extra goes online-only.

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