RTÉ last week introduced its online RTÉ Kids brand to television.
RTÉ Kids and RTÉ Kids jr replace the previous children’s branding on daytime RTÉ 2. And the dedicated RTÉjr TV channel has been rebranded RTÉ Kids jr.
The RTÉ Kids idents were designed by Mario Domingos.
RELATED ARTICLE: RTÉ Kids continuity reel (4th December 2025),
Mario spoke about the project on Skwigly.
“I was asked by RTÉ – Ireland’s national public service broadcaster – to design and animate a series of idents for RTÉ Kids, their dedicated children’s programming brand.
“The goal was to create vibrant, fun, and engaging animations that would capture the imagination of young audiences while reflecting the playful spirit of RTÉ Kids.
“Each ident was designed to be visually dynamic, colourful, and in line with the brand’s commitment to entertain and educate children across Ireland.
“The RTÉ Kids idents were crafted using a blend of Cinema 4D and Houdini, rendered with Redshift.
“Starting from initial sketches and storyboards, I explored playful visual concepts, combining vibrant colours, abstract shapes, and dynamic animations.
“Cinema 4D allowed me to develop the visual style and overall animation efficiently, while Houdini was essential for creating engaging effects and detailed simulations, adding extra layers of movement and excitement.
“The final visuals were polished in After Effects, ensuring each ident matched RTÉ Kids’ energetic and imaginative brand personality.”
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FEATURE IMAGE:
PICTURED: RTÉ Kids ident. COPYRIGHT: RTÉ.
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