BBC Breakfast launches new look

This morning saw the on-air launch of the new BBC Breakfast studio.

This is the first time in over a decade that the programme has received such a significant presentation overhaul.

The programme remains based at Media City in Salford but its new home is larger than the space it occupied for the last decade and which it shared with BBC North West’s regional news programme.

Late last week, the BBC issued a press release with some information about the changes:

“The new space features some of the latest broadcasting technology, including high-tech GFX, whilst keeping the iconic red sofa at its heart. It is also larger than the previous studio and features three more cameras. The new state of the art screen technology will allow the BBC Breakfast team to tell stories in a creative, bold and imaginative way, and enable collaborative sharing across sites.

“The Breakfast team will share the new space with BBC Sport, who will use it for the daily Sportsday programme, live bulletins throughout the day as well as the Football News Show, the twice-weekly programme available on BBC iPlayer.

“The new studio is part of the BBC’s strategy to introduce new, versatile studios that can be used by multiple teams throughout the day to provide the best value for audiences. The space is going to be used for more than 20 hours a day, 365 days a year.”

BBC

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