Channel 4 has released two new idents in the last 24 hours.
The idents are variations on the cube-themed ident that debuted last November.
We will soon see a more evolved execution of this concept, where the viewer will be taken through a colour system of immersive gradients and worlds that reflect the rich diversity of Channel 4 content.
The #ProudAllOver ident – first aired at 10pm yesterday – features the pride colour scheme.
This morning at 8.30am, we had the first airing of an ident for Formula E coverage. This is a slightly modified and recoloured version of the Formula 1 ident, which was launched last weekend.
PICTURED: Channel 4 ident. COPYRIGHT: Channel 4 Television Corporation.