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Two new idents from Channel 4


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Channel 4 has released two new idents in the last 24 hours.

The idents are variations on the cube-themed ident that debuted last November.

We will soon see a more evolved execution of this concept, where the viewer will be taken through a colour system of immersive gradients and worlds that reflect the rich diversity of Channel 4 content.

The #ProudAllOver ident – first aired at 10pm yesterday – features the pride colour scheme.

VIDEO: Channel 4 ident: Proud All Over. TX DATE: 2nd June 2023. COPYRIGHT: Channel 4 Television Corporation.

This morning at 8.30am, we had the first airing of an ident for Formula E coverage. This is a slightly modified and recoloured version of the Formula 1 ident, which was launched last weekend.

VIDEO: Channel 4 ident: Formula E Racing. TX DATE: 3rd June 2023. COPYRIGHT: Channel 4 Television Corporation.

Acknowledgements

FEATURE IMAGE:

PICTURED: Channel 4 ident. COPYRIGHT: Channel 4 Television Corporation.