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New Channel 4 ident for Formula 1 coverage


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Channel 4 has unveiled a new ident for its Formula 1 coverage.

The ident appears to have debuted on Saturday evening and makes use of the channel’s new branding toolset – though oddly, the new green ‘4’ is absent.

Formula 1 is suggested in terms of audio and minimalist imagery: we hear the roar of F1 cars repeatedly whizzing by, visually represented by a series of rapidly moving white horizontal lines.

RELATED ARTICLE: Channel 4 releases more examples of updated branding.

VIDEO: Channel 4 ident: Formula 1. TX DATE: 28th May 2023. COPYRIGHT: Channel 4 Television Corporation.

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FEATURE IMAGE:

PICTURED: Channel 4 ident. COPYRIGHT: Channel 4 Television Corporation.