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New ident from Channel 4 promoting streaming service

Posted on 7th May 2023 by The Clean Feed Team
Last updated on 8th May 2023 Filed under PresWatch

Hot on the heels of presentation changes introduced earlier in the week, Channel 4 revealed a second new ident this morning, again featuring the new green ‘4’ logo.

The sequence features visuals from many of the channel’s most successful shows. The main purpose appears to be to promote the many offerings available on the broadcaster’s streaming service.

The ident was accompanied by this message from the announcer:

“Oh, you’re watching Channel 4 on your TV, maybe your phone. Wherever you get us, use our new look green ‘4’ to get you right into the UK’s biggest free streaming service.”

VIDEO: new Channel 4 ident. TX DATE: 7th May 2023. COPYRIGHT: Channel 4 Television Corporation.

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PICTURED: Channel 4 ident. COPYRIGHT: Channel 4 Television Corporation.

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Tags: Channel 4, Channel 4 Television Corporation, On-Screen Presentation

Dates for the Diary

November/December 2023: World Radiocommunications Conference (WRC-23).

Q1 2024: SD versions of BBC channels close on satellite.

2024: BBC Four and CBBC go online-only.

2024: BBC Radio 4 Extra goes online-only.

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