Hot on the heels of presentation changes introduced earlier in the week, Channel 4 revealed a second new ident this morning, again featuring the new green ‘4’ logo.
The sequence features visuals from many of the channel’s most successful shows. The main purpose appears to be to promote the many offerings available on the broadcaster’s streaming service.
The ident was accompanied by this message from the announcer:
“Oh, you’re watching Channel 4 on your TV, maybe your phone. Wherever you get us, use our new look green ‘4’ to get you right into the UK’s biggest free streaming service.”
PICTURED: Channel 4 ident. COPYRIGHT: Channel 4 Television Corporation.