Channel 4 has introduced some updated on-screen presentation elements today.
A new-style programme promotion endboard for the main channel debuted in the 6.05am junction. References to the All4 streaming service – recently rebranded ‘Channel 4’ – have been replaced with “Stream now” on trail boards for all linear channels.
The logo for the main channel is now coloured green and this can be seen in break bumpers, ECPs and programme menus.
And from 7pm this evening, the ident introduced in November last year has also been updated with the green ‘4’.
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FEATURE IMAGE:
PICTURED: Channel 4 ident. COPYRIGHT: Channel 4 Television Corporation.