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Channel 4 introduces presentation changes


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Channel 4 has introduced some updated on-screen presentation elements today.

A new-style programme promotion endboard for the main channel debuted in the 6.05am junction. References to the All4 streaming service – recently rebranded ‘Channel 4’ – have been replaced with “Stream now” on trail boards for all linear channels.

The logo for the main channel is now coloured green and this can be seen in break bumpers, ECPs and programme menus.

And from 7pm this evening, the ident introduced in November last year has also been updated with the green ‘4’.

VIDEO: the first new-style trail endboard, as seen in the 6.05am junction. TX DATE: 3rd May 2023. COPYRIGHT: Channel 4 Television Corporation.
VIDEO: the new green ‘4’ in break bumpers and menus; and more examples of new trail endboards. TX DATE: 3rd May 2023. COPYRIGHT: Channel 4 Television Corporation.
VIDEO: the first ident to feature the new green ‘4’ aired at 7pm. Announcer: Grace Nicoll. TX DATE: 3rd May 2023. COPYRIGHT: Channel 4 Television Corporation.

Acknowledgements

FEATURE IMAGE:

PICTURED: Channel 4 ident. COPYRIGHT: Channel 4 Television Corporation.