Last year, Clean Feed reported on plans to update the BBC News globe branding, created by designer Martin Lambie-Nairn and implemented back in 2008.
It is our understanding there was a plan to have a new look ready to go live by April this year, in time for the merger of the BBC News Channel and BBC World News.
For various reasons – cost being a significant factor – those plans are on hold for the time being.
So what can we expect next month and beyond, presentation-wise? Well, as we understand it, no significant visual changes are planned.
The familiar globe device has been recreated at higher quality. So expect it to be hanging about for a while yet.
We will see the phasing out of the red patch logo. The now familiar Chameleon-style branding will be introduced, with the BBC blocks at the top of the screen and the ‘NEWS’ brand positioned at the bottom.
Updated countdown sequences have been produced.
BBC Breakfast is expected to get new titles later this year and will also adopt the Chameleon template (blocks top, ‘NEWS’ bottom). The programme is expected to move to its new studio around late-spring.
A new graphics template for non-news programming such as Click is also being developed. This will be rolled out gradually.
PICTURED: BBC News at Six handing across to the nations and regions. COPYRIGHT: BBC.
Leave a Reply