• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer
Clean Feed

Clean Feed

  • Timeline
  • News
  • Opinion
  • PresWatch
  • Bloopers
  • News+
  • Resources
  • Rewind
  • Showreel
  • Studio A
  • TX
  • Webfax

Explosive new branding for BT Sport, as TNT Sports arrives in the UK and Ireland

Posted on 21st February 2023
By Mike Manning
Last updated on 3rd July 2023
Filed under News

After months of waiting, BT and WBD confirmed today that BT Sport will be rebranded TNT Sports this July. 

The rebrand became necessary after BT and Warner Bros Discovery (WBD) entered a joint venture last year, resulting in the operational merger of their respective sports channel businesses in the UK and Ireland. 

BT is also in the process of transferring its consumer-facing business to EE, meaning the BT brand is gradually being removed altogether from its non-B2B services. 

In a press statement this afternoon, WBD confirmed the new brand will hit TV screens ahead of the next football season. And subscribers to Discovery+ will be able to access both TNT Sports and Eurosport, plus Discovery’s entertainment services, within a single subscription.

But WBD wouldn’t elaborate on the cost of the service, which is likely to rise upon arrival of live Premier League football. Discovery+ Entertainment & Sport currently costs £6.99 a month. Sky currently offers most of its customers free access to Discovery+.

Eurosport will retain its current branding and will continue to be available as it is now, until it’s rolled into the new brand in the future.  Eurosport currently operates around the world, and it’s not clear if TNT Sports will become WBD’s new master sports brand globally.

TNT Sports will show all the live sport currently being shown on BT Sport.

It’s not all good news: behind the scenes, BT Sport staff are already affected by job losses, and its home at the Olympic Park, built in the afterglow of London 2012 is being ditched, in favour of WBD’s existing facilities at Chiswick and Stockley Park. 

Related

Acknowledgements

Related

FEATURE IMAGE:

PICTURED: TNT Sports logo. COPYRIGHT: WBD.

Related

Related

Reader Interactions

Comments

  1. Dwayne Barker (@b1gduk)

    23rd February 2023 at 9:44 pm

    It’s not all good news ? Where is any good news. BT selling out to the Yanks. Now it will be 5 mins content vs 15 mins Budweiser adverts and cost more too.

    Loading...

Sidebar

Tags: BT Group, BT Sport, TNT Sports, Warner Bros Discovery

Follow Us on Bluesky

Bluesky is the only social media platform where you'll find regular updates from The TV Room.

You'll find us here.

Pres Café Forum



Join in the discussion about TV presentation and branding.

TV Pres Updates



The latest updates from a number of presentation-related websites.

Latest updates over on: Rewind

BBC One continuity followed by Great Little Railways opening/close (1st March 1983)

BBC One continuity followed by Great Little Railways opening/close (1st March 1983)

Son of Frankenstein close followed by BBC Two closedown (24th July 1983)

Son of Frankenstein close followed by BBC Two closedown (24th July 1983)

About This Site · Contact Us · FAQ · Privacy Policy · Terms and Conditions

Unless otherwise indicated material featured on this site is © 2025 The TV Room.

Established in 1999, The TV Room is not affiliated with any broadcaster, production company or design/marketing/talent agency.

Back to top

%d