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Channel 4 marks 40th anniversary of The Snowman with new ident

Posted on 6th December 2022 by The Clean Feed Team
Last updated on 30th December 2022 Filed under PresWatch

Channel 4 will launch a new Christmas ident this evening, marking the 40th anniversary of the channel and the original transmission of the film adaption of The Snowman.

The 20-second sequence transports the Channel 4 logo to a wintry setting where it oversees The Snowman, The Snowdog and James, the boy from the first The Snowman film, playing in the snow.

This is the first time that all three characters will be seen on screen together.

The ident will make its on air debut at 8pm tonight and will be shown regularly over the festive period.

The ident was produced by award-winning production company Lupus Films (the producers of The Snowman and The Snowdog) and directed by Robin Shaw – in collaboration with Channel 4’s in-house creative agency, 4Creative.

The animation has been produced in Lupus Films’ trademark hand-drawn style, hand-crafted by Robin Shaw and a small team of animators using traditional 2D techniques in animation programme TVPaint.

VIDEO: on air debut of new Christmas Channel 4 ident. TX DATE: 6th December 2022. COPYRIGHT: Channel 4 Television Corporation.

“The Snowman has been a part of Christmas for four decades so what better way to mark the 40th birthday of both Channel 4 and the animated adaptation of Raymond Briggs’s beloved character than with a set of hand crafted idents featuring James and the Snowman.

“It may or may not snow this month but it is guaranteed to be a white Christmas on Channel 4.”

Ian Katz, Chief Content Officer, Channel 4

“We are really honoured to have been asked to bring The Snowman back to life for Channel 4 for the 40th anniversary of this very special animated Christmas classic.

“It’s particularly poignant for us at the time of the tenth anniversary of The Snowman and The Snowdog and after the death earlier this year of our long-time friend and collaborator, the inimitable Raymond Briggs.”

Camilla Deakin, co-founder, Lupus Films

Credits

For Channel 4 Creative:

Executive Producer: Lynsey Atkin.
Creative Director: Dan Chase.
Producer: Alison Laing.
Head of Marketing: Laura Ward-Smith.
Marketing Lead: Laura Bedford.
Marketing Executive: Victoria Cheng.

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FEATURE IMAGE:

PICTURED: Channel 4 ident. COPYRIGHT: Channel 4 Television Corporation.

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Tags: 4Creative, Channel 4, Channel 4 Television Corporation, Lupus Films, On-Screen Presentation, Robin Shaw, The Snowman

Dates for the Diary

21st January 2023: BBC Look North (Hull) moves to temporary studio to allow for studio upgrade.

24th January: the first stage of the BBC’s transition to HD-only broadcasting on satellite begins.

- BBC One South HD launches.
- BBC One Northern Ireland and BBC Two Northern Ireland go HD-only.
- BBC One Nightlight will appear on channel 101 on older, SD-only satellite receivers in South England and Northern Ireland. This is an SD-only version of BBC One, with no local programming.
- BBC News SD, CBBC SD and BBC Three SD will migrate to 12422H..

February 2023: new set for BBC Midlands Today goes live.

13th February 2023: Sky Kids launches.

Q1 2023: BBC Chameleon branding introduced on air for BBC Weather, CBBC and CBeebies.

April 2023: BBC News Channel and BBC World News merge.

November/December 2023: World Radiocommunications Conference (WRC-23).

Q1 2024: SD versions of BBC channels close on satellite.

2024: BBC Four and CBBC go online-only.

2024: BBC Radio 4 Extra goes online-only.

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