A new trail for the ITV Hub aired for the first time today on ITV.
The trail sees still images of stars from some of ITV’s biggest shows in various medieval/fantasy settings.
Amongst the imagery in the trail we see Trigger Point actress Vicky McClure mounted on a huge fire-breathing flying dragon. Stars from Love Island are seen on horseback as if going into battle – albeit in their bikinis.
Programmes featured in the trail:
- Love Island.
- Trigger Point.
- Our House.
- The Ipcress File.
- Britain’s Got Talent.
- Gordon, Gino and Fred’s Road Trip.
- The Masked Singer.
- Olivia Meets Her Match.
The promo also calls out ITV Sport.
The closing seconds may arouse memories of the iconic branding of a certain regional ITV company in the 1970s/1980s.
Acknowledgements
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PICTURED: ITV Hub promotion. COPYRIGHT: ITV plc.