RTÉ has this morning rebranded its dedicated TV news channel. For over twelve years (the first two online only), RTÉ News Now has offered simulcasts and repeats of RTÉ One and RTÉ Radio 1 news/current affairs programmes, as well as overnight simulcasts of EuroNews. On-screen graphics provide a text-based summary of the day’s top news, business sport and entertainment stories, courtesy of the RTÉ website.
From today, the channel will be known as RTÉ News. Jon Williams, managing director, RTÉ News acknowledged the change in a brief announcement on social media earlier:
Today we’re retiring RTÉ News Now name & uniting brand on air, online & on social. ‘News Now’ served us well for more than decade. But change designed to make it easier to identify #rtenews as trusted content, irrespective of channel, platform or medium.Jon Williams, managing director, RTÉ News
We’ve also given app a facelift, to give greater prominence to live content & more video. Thanks to colleagues across RTE who worked throughout lockdown to make it happen.
Here’s a quick look at the new branding. Note that repeats of RTÉ One programmes (the example shown here is Nationwide) somewhat confusingly continue to include the RTÉ One DOG.
PICTURED: RTÉ News (Channel) graphic. SUPPLIED BY: The TV Room. COPYRIGHT: RTÉ.