The new edition of the Radio Times – out tomorrow – will see the introduction of a new logo/masthead.
The updated lettering is a nod to the logo used in the 1970s, 1980s and 1990s.
This is the first significant visual identity refresh for the Radio Times brand in more than 20 years, developed with branding agency Why Projects.
The update includes a custom logotype and icon by type designer Rob Clarke, paired with the contemporary Degular typeface.
The rebrand addresses a longstanding issue: the 103-year-old publication had operated as multiple disconnected products rather than a unified brand, with separate identities across its magazine, website and digital platforms that lacked cohesion.
Rather than abandoning its heritage, the team drew inspiration from Radio Times’ peak circulation era in the 1970s and 80s, reinterpreting those elements for contemporary use.
The rebrand extends beyond visuals to include motion design, sonic branding and unified tone of voice across all platforms.
Senior design Nick Wells says the goal is repositioning Radio Times as part of the entertainment industry rather than just publishing, helping audiences navigate content “with confidence, personality and fun.”
Acknowledgements
FEATURE IMAGE:
PICTURED: Radio Times front cover (7th February – 13th February 2026 edition). COPYRIGHT: Radio Times.
ADDITIONAL CONTEXT:
Creative Review article.
Acknowledgements